Master of Science in Marketing for the Creative Economy | School of ...

About the Department of Marketing - Doctor of Philosophy (PhD ... - HKBU

Marketing is the process that creates, communicates, and delivers value for customers, partners, and society at large. Marketing helps a firm create value by better understanding the needs of its customers and providing them with innovative solutions. When the value is effectively communicated and delivered through a variety of channels, the firm can capture part

Master of Science in Global Marketing Management (MScGMM) | School of ...

The Master of Science in Global Marketing Management (MScGMM) is a joint award taught postgraduate programme offered by the Department of Marketing, Hong Kong Baptist University in Hong Kong and the Management School of the University of Sheffield in the United Kingdom on a one-year full-time study basis. ... HKBU School of Business Celebrates ...

Marketing - College of International Education, HKBU

Bachelor of Commerce (Honours) in Marketing awarded by Hong Kong Baptist University. Career Prospects. This programme is designed to prepare graduates for a wide variety of careers, including those in marketing, advertising, branding, event marketing, content marketing, public relations, marketing research, and data analytics.

Marketing Concentration - bba.hkbu.edu.hk

The Marketing Concentration nurtures you to become competitive and ethical business leaders in the global marketplace. We emphasize the linkage between theory and practice by connecting our students with the industry. Our pedagogical approach equips students with up-to-date marketing knowledge and practical experience through various activities ...

Master of Science in Entrepreneurship and Global Marketing (MScEGM ...

The programme is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis. It is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur.

HKBU Admissions Office - Hong Kong Baptist University

128. Programme Description. The Bachelor of Business Administration (Hons) Programme (Marketing Concentration) nurtures students to become competitive and ethical business leaders in the global marketplace. We emphasize the linkage between theory and practice by connecting students with the industry. Our pedagogical approach equips students ...

Bachelor of Commerce (Honours) in Marketing - HKBU University Student ...

This honours degree programme is a four-year full-time programme consisting of a wide range of fundamental marketing and business courses, with a special focus on social entrepreneurship and digital marketing in an international context. It aims to provide students with solid undergraduate education required for pursuing career or further study ...

Programmes | HKBU AR - Hong Kong Baptist University

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a Master's degree programme offered by the Department of Marketing, Hong Kong Baptist University, to be completed on 15-month full-time study basis. ... HKBU-SCE and UIC are entitled to a Life-Long Learning Award of HK$10,000 if they are admitted to this programme. Seed ...

PDF Department of Marketing Hong Kong Baptist University

For More Information: Tel: (852) 3411 7526 Email: [email protected] Website: mkt.hkbu.edu.hk. Socially Responsible Marketing Global Outreach Practical Approaches to Teaching and Learning. P190214_MKT_leaflet_V2.indd 1 19年10月23日 上午11:34. HKBU Marketing Concentration.

Marketing Concentration - HKBU University Student Handbook 2022-2023

Marketing Concentration. The aim of the Marketing Concentration is to equip students with updated marketing knowledge as well as to nurture them to become competitive and ethical business leaders in the global marketplace. The Marketing Concentration balances theory and practice; students are provided with opportunities to apply learnt theories ...

Bachelor of Commerce (Hons) in Marketing - HKBU-SCE

Full-time. Undergraduate Programmes. Diploma of Applied EducationDiploma of College Foundation StudiesAssociate DegreeHigher DiplomaUndergraduate ProgrammesPostgraduate Diploma Programmes. Back. Top. Contact Us. 3411 5000 [email protected]. Hong Kong Baptist UniversityCollege of International EducationHong Kong Baptist University Kindergarten.

Curriculum - Master of Science in Entrepreneurship and Global Marketing ...

The programme is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis. It is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur.

Shirley Xueni LI — Hong Kong Baptist University

Biography. Dr. Xueni (Shirley) Li is assistant professor of marketing at the Business School of Hong Kong Baptist University. Dr. Li received her Ph.D. major in marketing from Hong Kong Polytechnic University and her Master of Philosophy major in Electronic Business from Zhongnan University of Economics and Law, China.

School of Business - Bachelor of Business Administration (Honours ...

At HKBU Bachelor of Business Administration (Hons) Programme, we believe in empowering students to redefine themselves and pursue their passions. Our comprehensive 4-year integrated business curriculum provides students with the flexibility to explore various opportunities, design their own unique learning paths, and ultimately achieve their ...

Marketing - College of International Education, HKBU

Our programme will help students build a solid foundation in this exciting field. The professional training on basic business skills, marketing knowledge and practice for creativity and innovation will enable students to gain entry to a variety of choices for academic articulation and marketing career development. Dr. Angel Lai Academic Co ...

Master of Science in Entrepreneurship and Global Marketing - HKBU ...

The MSc in Entrepreneurship and Global Marketing programme is a Master's degree programme offered by the Department of Marketing, Hong Kong Baptist University, to be completed on a 15-month full-time study basis. ... Or, they can apply for the double degree pathway to obtain two Master's degree, one awarded by HKBU and one by the Grenoble ...

Hong Kong Baptist University - HKBU

The Department of Science and Technology of Guangdong Province (GDSTC), Hong Kong Baptist University (HKBU), and Beijing Normal University-Hong Kong Baptist University United International College (BNU-HKBU UIC) signed a collaboration agreement on 21 May to provide joint support to in-depth scientific and technological cooperation. The three ...

Bachelor of Business (Marketing) - HKBU-SCE

Bachelor of Business (Marketing), University of South Australia Contact Us Tel: (852) 3411 4350 Fax: (852) 3411 4388 Email: [email protected] Website: www.unisa.edu ...

Hong Kong Baptist University - School of Business, HKBU

HKBU School of Business is the only business school in Hong Kong (and among the 1% of top business schools worldwide) with triple accreditation by three leading global accreditation bodies, including AACSB, AMBA and EQUIS. ... Director, Master of Science in Marketing for the Creative Economy (MMIS and AVA) [email protected] . WLB 507 . 3411 ...

Albert M. AHN — Hong Kong Baptist University

Dr. Albert Ahn is currently an Assistant Professor in the Department of Management, School of Business, at Hong Kong Baptist University. He received his Ph.D in Strategic Management at the University of California, Irvine, and a MA degree in Statistics at Yale University. He also graduated with honors (Phi Beta Kappa) and earned a Bachelor of ...

Academic - Marketing | Paul Merage School of Business | UCI

The Marketing area at the Paul Merage School of Business represent all major area of expertise within the marketing field. The faculty have expertise in business-to-business, business-to-consumer and internet marketing. They study marketing strategy, pricing, product development, promotions, selling, communications, social media and consumer behavior and they use modeling, surveys, experiments ...

Communicating Multi-Modally: Research & Expressive Culture

While scholars examine visual imagery, sound, and performance, for example, our discipline has only begun to push the boundaries of knowledge production in new, more expressive directions that better capture communication's multimodal condition. This pre-conference brings together established and emerging scholars around the world who embrace ...

New Books and Multimedia Items - July 2024 - library.hkbu.edu.hk

Marketing research : an integrated approach : solving business problems : the value of marketing research / [LC] HF5415.2 .M375 2010. Pearson Australia, ©2010. Business administration and supervision / Cole, Kris. [LC] HF5547 .C64 2004. Pearson Education Australia, c2004.