18 best marketing campaign examples to inspire you - Adobe Experience Cloud

8 Types of Marketing Campaigns (With Inspiring Examples) - Ahrefs

Learn how to plan and execute different types of marketing campaigns, from product launches to SEO, with real-life examples. Find out the goals, strategies, and tactics of each campaign and how to measure their success.

The Ultimate Guide to Marketing Campaigns - HubSpot Blog

Marketing campaigns are organized, strategy efforts to promote a specific company goal. That can include raising awareness of a new product or capturing customer feedback. They typically involve a combination of media, including email, print advertising, television or radio advertising, pay-per-click, and social media.

12+ Successful Marketing Campaign Examples - Upwork

Learn from the best marketing campaigns of brands like Kellogg's, Domino's, Apple, Coca-Cola, and more. Discover how they used data, creativity, and customer engagement to achieve their goals and reach their audiences.

20+ Successful Marketing Campaign Examples That'll Inspire You

3. McDonald's I'm Lovin' It Campaign. This marketing campaign is a winning example of sonic branding, which is the use of a distinctive sound to make an association with a brand. As part of their mission to update the brand, McDonald's ran a competition among international ad agencies.

16 of the best marketing campaigns to know in 2024 | GWI

7. Tinder. Tinder's ' It starts with a swipe ' campaign shows the platform working hard to change its image as a place where Gen Zs go to hook-up. Nothing wrong with that of course, but Tinder's first global campaign aims to reposition the app as a place for Gen Z to make meaningful connections.

What Are Marketing Campaigns? Tips, Types, and Examples

Impactful marketing campaign examples 1. The Barbie movie campaign. There's no doubt the marketing in the lead up to the 2023 release of the Barbie movie had a part to play in its huge success. The campaign cost $150 million and used a "breadcrumb strategy," which saw the marketing team launch teasers in the year leading up to the movie ...

20 Different Types of Marketing Campaigns (Examples & Ideas) - CRM.org

Social media marketing campaign example. Planet Fitness is an excellent example of a company that effectively capitalized on the challenges posed by the COVID-19 pandemic and social media campaigns. As a popular gym chain in the United States, Planet Fitness had to adapt its approach when faced with pandemic-induced closures.

Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot

2. Apple: Shot on iPhone. Channels: YouTube, Television, Social Media. Apple's "Shot on iPhone" campaign is one of my favorite examples of integrated marketing. The company finds new ways to show the quality of its phone's cameras and features. The campaign includes: Advertisements filmed entirely with an iPhone.

13 Examples of Experiential Marketing Campaigns That'll Give You ...

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric. But there are also times when they have nothing to do with a specific event, as you'll see from the examples we picked.

The 5 Best Marketing Campaigns We've Ever Seen (& How to DIY) - WordStream

Below are five great examples of marketing campaigns done right. I'll also talk about how you can apply them to your own campaigns. 1. Two kinds of people (Apple) Way back before the Mac was a "book" and when personal computers were a luxury, Apple launched the Lisa—the first ever computer with a mouse. Their launch campaign included a ...

30 Highly Successful Marketing Campaign Examples to Inspire

8. Burger King: Whopper Detour. Burger King's "Whopper Detour" campaign was a highly successful example of how to use location-based marketing. The idea was simple: If you were near one of Burger King's rival fast-food chains, you could use the Burger King app to get a Whopper for just one penny.

17 types of marketing campaigns to inspire your next creative ... - Ziflow

This is a great example of partnership marketing campaign done right: The companies do not sell the same product, but through working together, they created a revolutionary way to shop. 12. Conversational marketing campaign. Conversational marketing campaigns aim to engage with website visitors using a more personalized approach.

The 23 Most Impactful Advertising Campaign Examples Ever

20. Volkswagen: "Think Small" Campaign. Advertising campaigns are not just a marketing campaign of the present and future — Volkswagen's "Think Small" campaign rocked the boat in the middle of the 20th century. Sticking with an honest, authentic approach, this brand never marketed itself as something it wasn't.

What Is a Marketing Campaign? Templates, Tips & Examples - Visme

A great marketing campaign example that focuses on the product is Apple's iPhone ad campaign in 2007. The campaign kicked off with Steve Jobs's keynote speech. In the presentation, he marketed the iPhone as "an iPod, a phone, and an internet communicator." Jobs called it "the finest of all worlds," a seamless combination of these features.

Create a Marketing Campaign Plan in 5 Steps (FREE Template)

Below are the five most important steps to cover in the planning process, with suggestions, tools, and examples to help you streamline your efforts. Use these steps as a marketing campaign template. 1. Set your campaign goals and budget. The first step in creating your marketing strategy is defining goals.

8 Engaging Marketing Campaign Ideas to Try Today | Sprout Social

Putting a countdown timer on your website to build hype. 8. Customer success campaign. Don't overlook the value of your satisfied customers when it comes to your campaigns. Customer success campaigns encourage you to reach out to buyers and leverage your relationships to create marketing materials for the future.

5 Marketing Campaign Examples to Inspire Your Strategy - SocialPilot

Use creative marketing formats like video or music to appeal even more to your audience. 3. Spotify: Taking Music to the Next Level. Spotify is famous for more than just music - it's super engaging holiday marketing campaigns. One famous Spotify marketing initiative was back in 2019 with "Music for every mood.".

What Are Marketing Campaigns? Definition, Types, and Examples

Marketing campaigns promote a product through different media, including television, radio, print and online platforms. Campaigns don't have to rely solely on advertising and can also include ...

How to Create a Winning Marketing Plan [With Examples] [2024] • Asana

You need to have a solid understanding of your target audience before integrating your marketing efforts. Example: If your target audience is executives that spend a lot of time on LinkedIn, focus your social media strategy around placing branded content on LinkedIn. 5. Differentiate with creative content.

7 Inspirational Social Media Campaign Examples (Free Template) - Hootsuite

7 inspirational social media campaigns. Cheetos' Snap to Steal Snapchat campaign. Aldi's #FreeCuthbert Twitter campaign. The UN's Empower Moves TikTok campaign. Smirnoff's Social Ingredients Instagram campaign. Fi's 'Chief Broke Officer' campaign. HBO Max's #BadaBinge campaign. Havana Club Rum's Amparo Experience Instagram ...

How Companies Build Marketing Campaigns (5 Great Examples)

Five examples of great marketing campaigns. What are Marketing Campaigns? A marketing campaign is a coordinated series or single promotion of a product, service, or company to increase sales, generate leads, drive conversions, or create brand awareness. The ultimate goal of a marketing campaign is to drive a user to take action.

What is a Marketing Plan & How to Write One [+Examples] - HubSpot Blog

Marketing Strategy vs. Marketing Plan. A marketing strategy describes how a business will accomplish a particular goal or mission. This includes which campaigns, content, channels, and marketing software they'll use to execute that mission and track its success.. For example, while a greater plan or department might handle social media marketing, you might consider your work on Facebook as an ...

What is a Marketing Plan & How to Create One [with Examples]

Oct 26, 2023. A marketing plan is a blueprint that outlines your strategies to attract and convert your ideal customers as a part of your customer acquisition strategy. It's a comprehensive document that details your: Target audience: Who you're trying to reach. Marketing goals: What you want to achieve.

10 Examples of Clever Social Media Marketing - Planable

Before launching your next campaign, revisit your social media strategy. See what areas you can improve to ensure they hit your target metrics. What is an example of a good Social Media Strategy? At a basic level, social media marketing, i.e., SMM or digital marketing, is any marketing strategy that leverages social networks.

20 Best Video Marketing Examples & Advertising Campaigns

Quick Description: The video marketing example from Koala, featuring Ben Russell, humorously showcases the unparalleled comfort of Koala's mattresses, sofas, and sofa beds.Through a series of playful comparisons, it highlights Koala products' superior comfort, durability, and convenience. The explainer video combines live action and a lively narrative to effectively communicate Koala's ...

Proactive vs Reactive Marketing: What is the Difference?

An example of a cross-channel campaign is a coordinated effort where a brand uses email marketing, social media, and in-store promotions to engage customers. For instance, a retailer might send personalized emails, post related content on social media, and offer exclusive in-store discounts, ensuring a cohesive message across all platforms.

Examples of Actionable Marketing Objectives - Smartsheet

Marketing campaign objectives need to have a wider scope than regular marketing objectives. Increase conversions of people in the prospect pipeline to customers by 10 percent in the first three months after your marketing campaign. Create more brand awareness by targeting your campaign to three new markets or demographics by the end of the year.

Influencer Marketing for Payment Brands: Tips and Examples

While influencer marketing is an effective addition to your marketing efforts, the road to success looks different compared with those selling a tangible product. ... Examples Campaigns can take on many forms. Video is a common format for payment brand collaborations as it gives influencers a chance to explain the product. Take a look at these ...

The Power of Storytelling in Influencer Marketing for Brands

Successful Storytelling in Influencer Marketing Campaigns Dove's Real Beauty Campaign. Dove's Real Beauty campaign is a prime example of successful storytelling in influencer marketing. The campaign featured influencers and everyday women sharing their personal stories and experiences with beauty and self-esteem.