15 Social Media Marketing Examples to Inspire You in 2024

Exploring What Is New Media Marketing: Types, Challenges, And Required ...

New media marketing offers businesses the opportunity to engage customers, maximize strategies, and create captivating content. Leverage new media channels such as social media & content marketing to reach a vast audience and tailor campaigns for business growth. Marketers must stay ahead of rapidly changing technologies by mastering data ...

How to Build Your Social Media Marketing Strategy - Sprout Social

Goal example 1: Increase brand awareness. Brand awareness means getting your name out there. Some 68% of consumers say the primary reason they follow a brand on social media is to stay informed about new products or services, according to The Sprout Social Index™.

Social Media Marketing: The Ultimate Guide - HubSpot Blog

Step 4: Establish your most important metrics and KPIs. Your social media strategy should be data-driven, regardless of your goals or industry. That means focusing on the social media metrics that matter. Rather than focus on vanity metrics, dig into data that aligns directly with your goals.

Social Media Campaign Examples to Inspire You | Sprout Social

Social media marketing campaigns are more important than ever.. According to The Harris Poll conducted in 2021, 43% of consumers used social media to discover new brands and 36% used social media to purchase products or services. This number is only going to climb as social media use increases. In 2020, with many consumers staying home meant that brands had to double up on their efforts to ...

20 Awesome Examples Of Social Media Marketing - Search Engine Journal

This holistic approach not only solidified the show's online presence but also played a crucial role in driving its record-breaking viewership on Hulu, demonstrating the power of social media in ...

7 Inspirational Social Media Campaign Examples (Free Template) - Hootsuite

7 inspirational social media campaigns. Cheetos' Snap to Steal Snapchat campaign. Aldi's #FreeCuthbert Twitter campaign. The UN's Empower Moves TikTok campaign. Smirnoff's Social Ingredients Instagram campaign. Fi's 'Chief Broke Officer' campaign. HBO Max's #BadaBinge campaign. Havana Club Rum's Amparo Experience Instagram ...

Top 10 Social Media Marketing Examples in 2023-24 | Sprinklr

9. How Spotify keeps its users engaged through personalized marketing. Spotify's Wrapped campaign is a great example of personalized marketing. Every year, users look forward to their personalized music summaries through this campaign, which showcases their top songs and artists.

10 of the Top Social Media Campaigns of 2023 - Meltwater

7. Pepsi's New Visual Identity. Y2K nostalgia is in full force, and Pepsi took to social media to showcase its reinvented visual identity.Post pandemic, the brand is taking the opportunity to refresh its image, harkening back to its roots in the music industry and trading flat icons for bolder, more dynamic visuals.

How to Create a Social Media Marketing Strategy [Template] - Hootsuite

Step 7. Create a social media content calendar. Step 8. Create compelling content. Step 9. Track performance and make adjustments. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

8 Best Social Media Campaigns to Inspire You in 2024 - Semrush

1. Warner Bros. Barbie. Variety reported that Warner Bros. spent $150 million on marketing for the studio's 2023 Barbie movie. Even though this number is staggering (and more than the $145 million budget used to produce the movie itself), any brand can use the studio's "breadcrumb strategy" to stimulate conversation on social media.

20 Content Marketing Examples That Stand Out in 2022 - HubSpot Blog

1. Spotify Wrapped Playlists. Spotify Wrapped is one of the music streaming app's most successful content marketing campaigns. Near the end of every year, Spotify users get a fun roundup of all the music they've listened to that year. The roundup is broken down into genres, years, artists, and more, and is displayed with brightly colored graphics.

10 Social Media Marketing Examples for Inspiration in 2024 - WebFX

In this social media advertising example, Guinness takes advantage of promoted social media ads on Twitter. By using promoted ads like this, you can ensure you're marketing messages will reach your target audience on social media, increasing your sales and revenue as a result. 9. Dunkin'.

Social Media Marketing: The Complete Guide | Brafton

There are over 4.2 billion active social media users across the globe, which makes social media marketing paramount when it comes to growing your business.Today, people don't just have social media accounts — they're constantly checking their timelines and news feeds as well.. In addition, 70% of social media users log into their accounts daily, while 49% check their accounts multiple ...

The Best Social Media Marketing Examples for 2024 - Meltwater

7. Barbie: Selfie AI. 8. American Ballet Theater: Hardest Ballet Step. Wrapping Up: Inspiring Social Media Marketing Examples for 2024. 1. Spotify: Spotify Wrapped. Why it works: Spotify gives its users a glimpse into their listen history for the year, tapping into nostalgia and reminding them of their favorite songs.

15 Social Media Marketing Examples To Help Inspire Your Own - CoSchedule

If anything, talk about things that matter to your audience and align with your brand too. 4. The Yard Milkshake Bar's Product-Led Social Content. The Yard Milkshake Bar's social media marketing is the perfect example of putting your products front and center to encourage sales.

How to Create a Great Social Media Strategy in 2024 (+New Data)

Make catchy quote pictures from customer thoughts, share email insights on X or LinkedIn, and whip up quick videos from podcasts — people love that kind of stuff. 6. Make a plan for customer service. When putting together your social media strategy, consider how you'll use your channels for customer service.

9 Great Social Media Marketing Examples to Inspire You in 2022

When you join a conversation that matters like this one, your brand quickly becomes a part of it. 3. Dove. As a brand, Dove has always focused on social causes in their social media campaigns. Often these center around women's equality, empowerment, and diversity, in a bid to break the standard stereotype.

Social Media Marketing In 2024: The Ultimate Guide - Forbes

5. Develop your content. Once you've done your research and chosen the social media platforms you'd like to use, it's time to create a content strategy. Make sure all of the content you ...

10 Examples of Clever Social Media Marketing - Planable

10 examples of clever Social Media Marketing to copy. Here are some of the most clever SMM campaigns executed by various global brands. Study their approach, analyze the metrics they target, and see how you can integrate them into your own strategies. 1. Samsung's Galaxy Unpacked Live Stream

The Best New Media Marketing Strategies to Implement - TechFunnel

New Media Marketing Examples. For marketing managers who are not sure how to properly use new media to help create a successful marketing campaign, many things can be learned by looking at examples of how other companies have successfully used new media. Dacia, one of Europe's fastest growing car brands, used Facebook to create brand ...

New Media Marketing - brafton

With new media marketing, businesses can essentially turn any digital channel into a marketing platform, and this is effective for reaching consumers and business buyers. Both B2C and B2B companies can reach larger audiences with various new media. Around 94 percent of B2B buyers research online for purchase decisions, according to research ...

20 Best Video Marketing Examples & Advertising Campaigns

Influencer marketing is a popular digital marketing strategy, and vloggers use social media to influence others. Key Takeaways. Successful video marketing examples leverage creativity, emotional appeal, and strategic storytelling to resonate with viewers, drive engagement, and achieve business goals.

Proactive vs Reactive Marketing: What is the Difference?

Reactive Marketing: Adapts to innovations and changes as they occur. Examples. Proactive Marketing: Developing a new product based on emerging trends. Reactive Marketing: Launching a social media campaign in response to a viral trend. Advantages. Proactive Marketing: Maintains a competitive edge, drives long-term growth, and prevents potential ...

The Ultimate Guide to Social Media Marketing Campaigns - HubSpot Blog

Plans vary based on industry, social media platform, and campaign type. Use the following tips — which are centered around three major steps including researching your competition, crafting your strategy, and promoting your content — to create your social media marketing campaign. 1. Research Your Competition.

The New Rules of Marketing Across Channels - Harvard Business Review

This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, brands, news media, investors, communities, society, and artificial intelligence ...

B2B Communities: The Guide for 2024 and Beyond

For example, an official product community (that is, created and managed by the company that owns the product) may leverage this space to promote new features and plans to existing users. This is an example of a B2B tactic that takes place within a product community.

How Companies Build Marketing Campaigns (5 Great Examples)

Utilizing marketing campaigns like paid media and content marketing increases visibility among your target audience, fostering trust and loyalty. ... Marketing campaigns offer diverse strategies and channels to attract new customers. One effective approach is using lookalike audiences, providing ad platforms with a list of high-value customers ...

Supreme Court Rules in Favor of Biden Administration in Social Media ...

Among her examples was a supposed "censorship request" from the administration cited in the judge's opinion. "The record it cites says nothing about 'censorship requests,'" Justice ...

10 ways to boost brand reputation through employee marketing

4 examples of employee marketing. There are a bunch of employee marketing examples out there, but some of the more common ones include: Employee social media advocacy: This is where employees are encouraged to share important company updates and achievements, as well as product promotions on their own personal social media accounts.