Home - HKUST Department of Marketing

Overview - HKUST Department of Marketing

Publications. We stand out for our sustained research excellence, ranking in the top 10 worldwide for productivity from 2009-2014 (rankings based on publications in the Top Three Marketing journals: Journal of Marketing Research, Journal of Consumer Research, Marketing Science.

Research Camps - HKUST Department of Marketing

Research Camps. Dec 10-12, 2023. Marketing Research Camp 2023 [ Photo] Venue: Executive Classroom 1 (RM 3001), 3/F, LSK Business Building, HKUST. Seminar Speakers & Presentation Titles: Dec 11, 2023. Prof. Rebecca W. Hamilton (Georgetown University): "Customization and the Customer Journey: Longitudinal Effects on Loyalty".

Home | HKUST MSc in Marketing

Outstanding HKUST international UG students and alumni admitted to the School's MSc programs. Successful applicants will be awarded up to HK$ 100,000 of tuition waiver. Program. Bachelor to Master (B2M) Passport (2024/25 Intake) The B2M network provides selected students with individual support, waiver of application fees, and other exclusive ...

Curriculum | HKUST MSc in Marketing

This course provides students with a fundamental understanding of best-practice marketing research methods deployed by well-managed firms. Research design, data collection, and data analysis play important roles in marketing, and the course emphasizes the interpretation and use of results rather than their mathematical and statistical derivations.

PhD in Marketing | HKUST PhD Programs

The Department of Marketing continuously strives to achieve excellence in research. The faculty members are renowned for high-quality research and frequently publish their work in top international marketing journals, such as the Journal of Marketing Research (JMR), Journal of Consumer Research (JCR) and Marketing Science (MS). The Marketing Department ranks in the top 10 worldwide in terms of ...

Our Faculty | HKUST MSc in Marketing

From 2016 to 2020, the Department ranked 18th in the world based on the number of articles published in the Journal of Marketing Research, the Journal of Consumer Research, and Marketing Science. Furthermore, many of our faculty are Scholars of the Marketing Science Institute (MSI), designating them as among the best marketing academics worldwide.

Marketing - Program & Course Catalog

The program is offered by the Department of Marketing with the following research foci: Research Foci. Research areas include: consumer information processing, consumer decision-making, non-conscious influences on behavior, affect and emotions, imagery and visual attention, attitudes and persuasion, goals and consumer self-regulation, social identity and consumer self-esteem, cross-cultural ...

Marketing - Program & Course Catalog

mscmark.hkust.edu.hk. ... The Master of Science (MSc) program in Marketing enables students to gain expertise in areas regarded as critical by today's employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI). ... Gain consumer insights by conducting marketing intelligence/research and ...

Designing for Virality | Office of the Vice-President for Research and ...

The model was rooted in epidemiology, a field that explores the spread of actual viruses. However, in contrast to epidemics, where the spreading process is unobserved, Prof van der Lans developed a new branching model that can be applied to real data, collected during viral marketing campaigns. This line of research continued at HKUST [R1, R2 ...

How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands ...

Zijun (June) Shi is Assistant Professor of Marketing, Hong Kong University of Science and Technology, Hong Kong (email: [email protected]).Xiao Liu is Associate Professor of Marketing, Stern School of Business, New York University, USA (email: [email protected]).Dokyun Lee is Associate Professor, Questrom School of Business, Boston University, USA (email: [email protected]).

Marketing Research Seminar Series - Consumer Search and Product Line ...

More about HKUST. University News Academic Departments A-Z Life@HKUST Library. Map & Directions Careers at HKUST Faculty Profiles About HKUST. ... Marketing Research Seminar Series - Consumer Search and Product Line Length: The Role of the Consumer Distribution. 18 March 2024. 10:30am - 12:00pm.

Direct Marketing Regulation | Office of the Vice-President for Research ...

Prior research has assumed that consumers passively accept marketing promotions. Research by Prof Hui Kai-Lung, Chair Professor of Information Systems, Business Statistics and Operations Management (joined HKUST in September 2008) and his co-authors in Korea, Singapore and United States introduced a new concept called marketing avoidance, i.e ...

PDF BBA in Marketing - ugadmin.hkust.edu.hk

MARK 3220 Marketing Research 4 MARK 3420 Consumer Behavior 4 MARK 4210 Strategic Marketing 4 Elective(s) Minimum credit(s) required MARK MARK 3000-level or above Electives (Any 3 courses of the 12 subject and level as specified) 2019-20 MARK (4Y) (2019-20 intake) Page 1. Title: Catalog_Rpt

How Do Fast Fashion Copycats Affect the Popularity of Premium ... - SSRN

Research on this topic has been impeded by the absence of a modeling framework to quantify fashion and by the lack of consumer-level data on fashion choices. We collect data on the posting behaviors of consumers on a fashion-specific social media platform and develop a dynamic structural model with deep learning image analytics to characterize ...

About us - HKUST Department of Marketing

About us. The mission of the Marketing Department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing. The center should provide intellectual leadership in academic research and stimulate open discussion of basic research questions without adherence to a single ...

Faculty Profiles | The Hong Kong University of Science and Technology

Director of HKUST-MGI Joint Research Center ... Department of Marketing Senior Fellow HKUST Jockey Club Institute for Advanced Study (852) 2358 7718 [email protected]; Room LSK4006 ...

Review of MARK 3220 - Marketing Research | USTSPACE 科大社群

Marketing Research. Basic research tools and procedures used in marketing research, and strategic uses of marketing research information in managerial decision making. Course Rating: 3.7 out of 5.0 with 43 ratings.

Five HKUST Research Projects Receive Funding from First Batch of RAISe+ ...

Five projects from The Hong Kong University of Science and Technology (HKUST) were among the first batch of 24 projects awarded funding under the "Research, Academic and Industry Sectors One-plus (RAISe+) Scheme" by the Innovation and Technology Commission of the Government. The new funding will help speed up commercialization of research discoveries that benefit the society, creating a ...

Rebar Tying Robot - A Knowledge Transfer Odyssey from HKUST to the GBA ...

Created by HKUST MPhil student LI Haozhen and his team with the guidance of Dr. LIANG Haobo, Associate Director of the University's Hong Kong Center for Construction Robotics (HKCRC), the rebar tying robot is one of the University's four Gold Medal with Congratulations of the Jury winners at the 49th International Exhibition of Inventions Geneva held this April.

Five HKUST Research Projects Receive Funding from First Batch of RAISe+ ...

The research team at the HKUST and Hong Kong Center for Neurodegenerative Diseases has developed a novel "one-for-many" genome-editing approach for familial Alzheimer's disease (FAD). This innovative strategy ablates the expression of the gene that carries distinct disease-causing mutations in different individuals using only a few tools ...

Admission Requirements | HKUST MSc in Marketing

Applicants have to fulfill English Language requirements with one of the following proficiency attainments: TOEFL - Internet-based Test (iBT): 80 (in one single attempt) TOEFL - Paper-based Test (pBT): 550. TOEFL - Revised Paper-delivered Test: 60 (total scores for Reading, Listening and Writing sections) IELTS (Academic Module): Overall score ...

Single Family Office: The Powerful Tool for Succession | HKUST Business ...

World-class family office scholars joined hands with prominent family business and single family office experts to form a distinguished faculty and speaker team. The program provided original research and case studies that addressed the practical challenges faced by Asian family businesses and family offices.

Prof. George YUAN Appointed Associate Dean of Engineering (Research and ...

The School of Engineering is pleased to announce the appointment of Prof. George YUAN, Professor of the Department of Electronic and Computer Engineering (ECE), to succeed Prof. Richard SO as the new Associate Dean of Engineering (Research and Graduate Studies), with effect from July 1, 2024.

PDF CV - Sha Yang - Post - University of Southern California

- HKUST Marketing Camp, December 2010 "Modeling Consumer Learning from Online Product Reviews" - University of California - Riverside, 2011 ... - Cheung Kong Marketing Research Forum, June 2009 - University of Southern California, February 2009 "Modeling the Under Reporting Bias in Panel Survey Data" - University of Southern ...

SEC.gov | SEC Charges Meta Materials and Former CEOs With Market ...

The SEC's complaint against Brda and Palikaras alleges that, as a result of a concerted market manipulation scheme, Meta Materials, a Nevada corporation headquartered in Dartmouth, Nova Scotia, Canada, raised $137.5 million from investors in an at-the-market (ATM) offering in June 2021 immediately prior to the merger of Brda's Torchlight ...

Introduction - HKUST Department of Marketing

Introduction. The mission of the Marketing Department is to create a center of academic excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing, to provide intellectual leadership in research, and to stimulate open discussion of basic research questions. Academic quality and excellence is emphasized ...

Market Moves Closer to Balance as Sellers Return and Buyers ... - Zillow

Zillow Research Zillow Research. Data. Housing Data. Zillow Transaction and Assessment Dataset (ZTRAX) Visuals. Buyers/Sellers. Renters. Policy/Politics Fair Housing ... May 2024 Market Report Home values. The value of a typical home in the U.S. is $360,310. The typical monthly mortgage payment, assuming 20% down, is $1,931. ...

The New Rules of Marketing Across Channels - Harvard Business Review

The authors integrated communication theory and theories of marketing communications to create a typology of marketing communication strategies consisting of three established strategies — 1 ...

The AI-fueled stock market bubble will crash in 2026, research firm says

The research firm has said that a stock market bubble, driven by investor excitement towards artificial intelligence, would drive the S&P 500 to as high as 6,500 by 2025, led by technology stocks.