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Language. English. Volume. 13. 1 volume (various pagings) : 29 cm. This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Includes bibliographical references and index.

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Marketing management by Kotler, Philip. Publication date 2003 Topics Marketing, Administración de mercadeo, Marketing, Strategisch management Publisher Upper Saddle River, N.J. : Prentice Hall Collection internetarchivebooks; americana; printdisabled Contributor Internet Archive

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The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. ... Philip Kotler est professeur de marketing international à la Northwestern University. Titulaire d'un Master of Science de l'université de Chicago et d'un Ph.D. du MIT, il a ...

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Marketing management by Kotler, Philip. Publication date 1989 Topics Marketing -- Management, marketing -- manuel, Marketing -- Gestion, Marketing, ... Pdf_module_version 0.0.15 Ppi 360 Rcs_key 24143 Republisher_date 20210710200304 Republisher_operator [email protected] ...

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Marketing management by Kotler, Philip. Publication date 2006 Topics ... Business & Economics / Marketing / General, Management, Marketing, Marknadsföring, Marknadsforskning, Marknadsanalys Publisher Prentice Hall Collection internetarchivebooks; americana; printdisabled ...

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